Events, Eloqua, Excellence
Pl8ypus Announces Strategic Partnership with Cvent to Power Eloqua Campaign Execution and Event Marketing Automation
April 30, 2025 — [London, UK] – Pl8ypus, a specialist campaign delivery partner for Oracle Eloqua, today announced a new strategic partnership with Cvent, a market leader in event marketing and management technology. This collaboration is designed to streamline campaign execution for Eloqua users leveraging Cvent’s powerful event automation tools — enabling faster, more cost-effective execution for marketing teams and agencies.
Cvent’s deep integration with Oracle Eloqua empowers marketers to seamlessly capture event data, track attendee engagement, and personalize post-event follow-ups through Eloqua’s advanced marketing automation workflows. The platform supports:
- Event registration integration with Eloqua forms and landing pages
- Real-time attendee data sync between Cvent and Eloqua for lead scoring and segmentation
- Personalized email journeys based on event behaviors and check-in status
- Campaign attribution to accurately measure ROI from in-person, virtual, and hybrid events
- Dynamic content and tokenized event communications using Eloqua’s segmentation and personalization tools
Through this new partnership, Pl8ypus will offer white-label campaign execution services to agencies and marketing teams using Cvent with Eloqua, including:
- Building and integrating registration forms that pass data seamlessly to Eloqua
- Designing automated email nurtures triggered by registration, attendance, or no-show status
- Creating branded landing pages, reminders, and post-event surveys
- Setting up lead scoring models that include event interactions
- Managing campaign reporting and dashboards to show Cvent event performance within Eloqua
"We’re thrilled to partner with Cvent to bring even more value to Eloqua users," said Greg Staunton, Founder of Pl8ypus. "Event marketing is a key use case for many Eloqua clients, and Cvent is the gold standard. Together, we’re removing the delivery bottlenecks so agencies and program managers can focus on strategy while we handle the execution."
The partnership comes at a time when demand for integrated, scalable event marketing continues to grow — particularly in industries like tech, financial services, and healthcare, where measurable ROI and regulatory compliance are key. With Pl8ypus’s agile 3-day turnaround SLAs, transparent usage-based billing, and agency-friendly workflows, clients can scale their Eloqua+Cvent execution without adding headcount or sacrificing speed.
