Evaluate, Upgrade, Migrate

Time for a Fresh Approach

Migrating from Marketo to Eloqua is more than a technical project—it’s your chance to take a step back, re-evaluate what’s working, and reimagine what your marketing automation platform could be doing.

Whether your team has outgrown Marketo, you're frustrated with performance limitations, or you're aligning with an Oracle tech stack, the move to Eloqua opens the door to smarter segmentation, more flexible campaign architecture, and enterprise-grade reporting. And with the right migration plan, you don’t lose momentum—you gain clarity.

Scale, Flex, Grow

Why Migrate to Eloqua

If you're feeling boxed in by Marketo's limitations, you're not alone. Migrating to Eloqua gives you the opportunity to:

• Streamline your lead management with advanced routing and progressive profiling
• Improve campaign performance using Eloqua’s canvas-based builder and granular logic
• Enhance data quality and compliance through powerful native tools
• Access enterprise-grade integrations with Oracle, Salesforce, and custom systems
• Get deeper insights from Eloqua’s robust multi-touch attribution and Insight reporting
• Automate complex journeys without the limitations of linear workflows

Limits, Gaps, Frustrations

What Holds Marketo Back

Marketo is a strong platform, but many teams hit a wall as they grow. From rigid workflows to limited reporting flexibility, these bottlenecks slow down execution and obscure performance.

Here’s where most teams get stuck:

• Overly linear campaign logic makes complex journeys difficult to manage
• Slow interface and clunky UX impact day-to-day productivity
• Custom objects and data modeling require workarounds and third-party tools
• Form and asset management gets chaotic without strong versioning or reuse
• Reporting feels surface-level and lacks native multi-touch attribution
• Integration headaches with CRMs and external systems can break the flow

Control, Scale, Visibility

Unlock Eloqua’s Full Potential

Eloqua isn't just a replacement for Marketo—it's a more powerful platform built for precision, control, and deep integration. The move gives your marketing team the tools to operate at a higher level with less friction.

Here’s what you’ll gain with Eloqua:

• Visual campaign orchestration that supports advanced logic and branching
• Reusable assets and shared content for global consistency and easier updates
• Granular contact-level tracking across email, forms, and your website
• Built-in lead scoring and progressive profiling to personalise engagement
• Dual-tracking setup – Eloqua and Salesforce Marketing Cloud (Pardot) both track and process during the switchover period
• Native integration with Oracle, Salesforce, and custom CRMs
• Insight reporting with flexible dashboards and multi-touch attribution
• Custom objects and data relationships without relying on hacks or plugins

Plan, Execute, Deliver

Our Marketo to Eloqua Migration Approach

A successful migration isn’t just about moving assets—it’s about setting your team up with a better system from day one. We combine technical migration with strategic upgrades, minimising downtime while improving your marketing foundation.

Our process includes:

• Migrating current always-on campaigns so nurtures, alerts, and core flows never go dark
• Sprint-based implementation to launch core functionality in 2-3 week cycles
• Training: Marketo to Eloqua conversion course so your team feels confident on Day 1
• Recreating key reports using Eloqua Insight and custom dashboards
• Website integration up front so Eloqua and Marketo track and process forms simultaneously
• CRM integration with SFDC, MS Dynamics, or Oracle Sales Cloud, ensuring business continuity

Agile, Fast, Focused

Sprint-Based Eloqua Implementation

We use a structured sprint-based rollout to get Eloqua live quickly—without cutting corners. Each sprint focuses on delivering functional value, reducing downtime, and building toward a fully optimised platform.

What our sprint-based approach looks like:

• Week-by-week rollout focused on clear priorities and use cases
• Cross-functional alignment between marketing, sales, and tech teams
• Dedicated backlog of assets, data flows, and functionality
• Review + refine sessions at the end of each sprint to validate value
• QA built-in to ensure campaign logic and data tracking are flawless
• Momentum preserved by running Marketo in parallel during early sprints

Connected, Clean, Continuous

CRM Integration for Eloqua

We align Eloqua with your CRM—Salesforce, Microsoft Dynamics, or Oracle Sales Cloud—for seamless, bi-directional data flow.

Salesforce Marketing Cloud

Outgrowing SFMC? We’ll help you migrate to Eloqua without missing a beat. From email templates and journeys to contact models and custom objects—we handle the heavy lifting and ensure a smooth cutover.

Complex journeys simplified, tracked, and rebuilt the right way in Eloqua.

READ MORE

Hubspot

Time to level up from HubSpot to Eloqua? We’ll help you transition with zero confusion and total clarity. Keep your segmentation, tracking, and automation logic—just upgraded for enterprise scale..

From lean to enterprise, without losing momentum.

READ MORE

Adobe Marketo

Switching from Marketo to Eloqua doesn’t have to be painful. We’ll rebuild your programs, templates, logic adn fix your lead scoring issues in Eloqua—cleaner, faster, and easier to maintain.

We’ve migrated enterprise-level Marketo setups—yours won’t be our first.

READ MORE

Learn, Adapt, Launch

Training: Marketo to Eloqua Conversion Course

We don’t just hand over a new platform—we train your team to think like Eloqua power users. This focused conversion course is tailored for marketers who already know Marketo, helping them quickly understand Eloqua’s unique logic, features, and interface.

Your team will learn how to:

• Translate core concepts (programs, smart campaigns, assets) to Eloqua’s model
• Navigate the Eloqua campaign canvas and build workflows with precision
• Use shared content and asset libraries to streamline global updates
• Leverage segment logic for smarter, more flexible targeting
• Understand Eloqua forms and field merges to personalise experiences
• Build and troubleshoot Insight reports to get the data you need fast

Clarity, Insight, Action

Recreating Reports in Eloqua

Eloqua’s Insight reporting gives you more than just clicks and opens—it delivers a full-funnel view of what’s really working. We rebuild your most-used reports with better data visibility and executive-ready dashboards.

What we typically recreate:

• Email performance dashboards with drill-downs by segment or campaign
• Lead source and attribution reports that actually show ROI
• Form conversion tracking tied to lifecycle stages
• Sales funnel visualisations based on CRM + Eloqua data
• Campaign comparison views to highlight what drives results
• Custom Insight dashboards for stakeholders, managers, and execs

Ready to Migrate?

Get Your Custom Eloqua Migration Quote

Don’t let migration hold you back—let’s build a smooth transition plan that works for your team. Get a clear breakdown of costs, timelines, and next steps to bring Eloqua’s power to your marketing team.

Let’s help you make the most out of Eloqua, with a tailored migration plan that fits your business needs.