Becoming a client is by invitation only, speak to your Oracle account manager and join our waiting list.

Test, Learn, Optimise

How to Run an Eloqua Split Test Using the Campaign Canvas

Looking to improve campaign performance with real data? Running an Eloqua split test through the campaign canvas gives you full control over A/B testing in Eloqua, whether you're testing subject lines, email designs, or messaging across SMS and email. In this guide, we’ll show you how to split test properly—at scale—and why Pl8ypus is the easiest way to get it done fast.

Eloqua Migration

Data-Driven Decisions

Understanding Split Testing in Eloqua

A split test—also known as A/B testing—is a method of comparing two or more variations of a campaign asset to determine which version performs better. In Oracle Eloqua, split testing is often used to optimise open rates, click-throughs, and conversion by testing different versions of emails, landing pages, or even SMS messages. By using data from your audience’s behavior, you make informed decisions instead of assumptions.

Split testing can be as simple as testing two subject lines—or as complex as comparing full campaign paths. And when you move your Eloqua A/B testing onto the campaign canvas, you unlock the ability to scale.

Data-Driven Decisions

Understanding Split Testing in Eloqua

A split test—also known as A/B testing—is a method of comparing two or more variations of a campaign asset to determine which version performs better. In Oracle Eloqua, split testing is often used to optimise open rates, click-throughs, and conversion by testing different versions of emails, landing pages, or even SMS messages. By using data from your audience’s behavior, you make informed decisions instead of assumptions.

Split testing can be as simple as testing two subject lines—or as complex as comparing full campaign paths. And when you move your Eloqua A/B testing onto the campaign canvas, you unlock the ability to scale.

Scale Your Smarts

Canvas vs. Simple Email Send for A/B Tests

While Eloqua’s Simple Email Send lets you run basic split tests, it falls short when you need to test across multiple steps or channels. If you're building multi-step customer journeys with multiple emails or SMS, the campaign canvas is a far more powerful way to set up your email split tests in Eloqua.

Here’s why Eloqua canvas-based split tests are better:

  • Eloquasplit test Reusable A/B testing structure across multi-step journeys
  • Eloqua split test Place test splits at any stage of the campaign
  • Eloqua A/B testing Build advanced routing logic for winners and losers
  • A/B testing eloqua Use Eloqua decision rules for real-time response-based splits
  • Eloqua split testing Visualise performance directly on the campaign canvas
  • Eloqua split testing Combine with shared filters and custom objects for granular targeting
  • Eloqua split testing Works for both email and SMS split testing in Eloqua

With the campaign canvas, you’re not just testing an email—you’re testing the flow, the journey, and the outcome.

Do it

Recreate these steps:

  • Eloqua A/B Testing 100. Start - Add your Eloqua segment
  • Eloqua A/B Testing Split 90:10 - Use the Split decision step, 10% go to your split test, the other 90 go to Step 110. Main Cohort for holding
  • Eloqua Split Testing 110. Main Cohort - Wait 1 day - When you have a winning email you will connect them to the sinning email varient.
  • Eloqua Split test Split 50:50 - Use the Split decision rule to send varients to your test cohort
  • Eloqua split test 120. Send EDM1a - Send one of your varients
  • Eloqua split test 130. Send EDM1b - Send the other varient
  • Eloqua split test 998. Error bucket - This is where contacts that failed send go
  • Eloqua split test 999. End Campaign - Contacts exit the campaign.

To automate the main cohort, get in touch with us.

Eloqua Split Test

Execution, Not Excuses

Outsource Eloqua Split Tests to the Experts

Running split tests manually can be time-consuming—especially when campaign deadlines are tight. That’s where Pl8ypus comes in. We specialise in Eloqua campaign delivery, including complex split test setups on the canvas.

Just drop your brief in our portal, and our Eloqua-certified team builds the full A/B test logic into your campaign, including decision paths, fallback logic, and tracking. You’ll get:

  • Eloqua A/B Testing Fast, consistent delivery
  • Eloqua A/B Testing Visibility into task status, hours logged, and live testing dates
  • Eloqua Split Testing White-label support if you're an agency
  • Eloqua SPlit test No-nonsense communication and clear SLAs

Whether you're testing a subject line or rolling out a multi-channel nurture test, Pl8ypus makes split testing in Eloqua easy, repeatable, and scalable.

Faster, smarter, transparent

Eloqua campaign delivery made easy.