Clean, Native, Seamless

Native Eloqua to Salesforce Integration

Looking to integrate Oracle Eloqua with Salesforce CRM? Unlike third-party connectors, Eloqua’s native Salesforce integration delivers direct, bi-directional data sync—without middleware or complex workarounds.

Whether you're switching from Marketo, HubSpot, or any other marketing automation platform, our streamlined three-week sprint gets Eloqua and Salesforce talking like they were built for each other. From day one, you’ll unlock clean lead handoffs, real-time sales enablement, and full-funnel ROI tracking—without the chaos of custom dev work or long delays. We turn integration into acceleration.

Structure, Scale, Strategy

Structure, Scale, Strategy

Salesforce CRM isn’t just another database—it’s a customizable, enterprise-grade platform with complex object relationships and tight validation rules. A successful Eloqua Salesforce integration requires more than plug-and-play syncing.

Key challenges and requirements:

• Multi-object sync: Leads, Contacts, Accounts, Opportunities, custom objects
• Field-level validation: Avoid sync failures with smart mapping and testing
• Campaign status syncing: Track and report on marketing campaign engagement
• Sales-ready routing: Enable fast MQL-to-SQL handoffs
• Attribution alignment: Ensure accurate opportunity influence and pipeline reporting

Our approach ensures that your Eloqua data strategy matches Salesforce’s structure—so marketing and sales teams can operate in perfect sync.

Plan, Build, Launch

Three Weeks to Live Eloqua-SFDC Sync

We deliver full Eloqua to Salesforce CRM integration in a focused, three-week sprint—combining the speed of a repeatable process with the precision of a tailored solution. Our approach is fast because it’s refined: we’ve built an off-the-shelf methodology specifically for Eloqua-Salesforce integrations, then adapt it to your business rules, data structure, and go-to-market strategy. The difference? Everyone involved in your project only works on Eloqua integrations, day in and day out. That expertise means fewer surprises, smarter decisions, and faster execution. For you, that means hitting go-live faster, with a reliable, scalable integration that actually supports sales and marketing alignment—not just data syncing.

Connect, Map, Align

Week 1: Setup & Sync Strategy

• Configure Eloqua’s native Salesforce Integration App
• Set up CRM connection using SFDC OAuth credentials
• Identify & map key fields across Leads, Contacts, Accounts, Opportunities
• Define sync frequency, direction (read/write), and conflict logic
• Review current SFDC validation rules and required fields
• Create documentation: field map, sync rules, error handling plan

By the end of week 1 you will have a secure CRM connection, approved field mapping, sync strategy documentation

Build, Test, Refine

Week 2: Bi-Directional Sync Build

• Configure Inbound Data Syncs (SFDC → Eloqua): (Leads, Contacts, Accounts, Opportunities)
• Configure Outbound Data Syncs (Eloqua → SFDC): (Create/update Leads & Contacts/campaign response)
• Set Eloqua update rules (e.g., overwrite, only if blank)
• Run end-to-end test campaigns with live data
• Validate sync success logs and error handling
• CRM integration – Salesforce or MS Dynamics integration scoped and implemented at the start of the migration.

By the end of week 2 you will have a full sync working in both directions, leads and contacts syncing cleanly, campaign data flowing into SFDC

Refine, Train, Launch

Week 3: Launch, QA, and Enablement

• Set up lead scoring & program canvas logic to trigger syncs
• Configure SFDC campaign auto-sync options
• Create CRM attribution reports in Eloqua Insight
• Provide live training for marketers & SFDC users
• Set up sync failure alerts and documentation handoff

By the end of week 3 you will be able go-live with active campaigns, attribution & pipeline reporting in place and trained users across Marketing & Sales

Data-Driven, Scalable, Aligned

Unlock the Full Potential of B2B Marketing Automation

Pairing Eloqua’s powerful campaign automation with Salesforce’s dynamic CRM creates a revenue machine that’s hard to beat.

• BSales visibility into campaign engagement
• Custom journey triggers based on opportunity stages
• Advanced lead scoring and prioritization
• Real-time contact and campaign data sync
• Closed-loop reporting across platforms

If your current marketing automation doesn’t talk to Salesforce natively, you're leaving value on the table.

Dedicated, Trusted, Specialist

Eloqua Salesforce Integration Experts

We don’t do Put It Forward app garbage, We don’t dabble in Zapier. We’re 100% focused on Oracle Eloqua to Salesforce CRM integrations—and we do them better than anyone.

• Native Eloqua Salesforce integration—no middleware
• Fast 3-week sprint-based delivery model
• Proven experience with B2B tech, SaaS, and global teams
• Ongoing support, training, and documentation

Ready to unify your marketing and sales stack with Eloqua and Salesforce? Request a quote.