Eloqua Apps

Generative AI for Content Creation in Eloqua: Write Smarter, Faster, Better

Oracle Eloqua’s Generative AI Add-on for Content Creation brings intelligent automation directly into the heart of your campaign building workflow. Whether you’re creating dynamic content variations, drafting email copy, or refining subject lines, this add-on is a huge step forward for marketing teams looking to scale personalization without sacrificing time or quality.

Let’s break down what it offers and how it fits into your existing Eloqua process.

Fast. Fresh. Frictionless.

Generate Copy in Seconds

With the Generative AI Content Creation Add-on, Eloqua users can now:

• Generate subject lines, headlines, and body copy with a single click.
• Select a tone of voice (e.g. friendly, professional, witty, urgent).
• Choose from multiple content suggestions generated based on your prompt.
• Insert AI-generated content directly into email headers, footers, shared content, or dynamic content blocks.
• Fine-tune the copy before publishing—keeping you in full creative control.

Personal. Predictive. Precise.

AI-Powered Dynamic Content

The add-on really shines in areas where personalization is key:

• Generate personalized dynamic content blocks tailored to different segments.
• Reduce manual work creating copy variants for persona-based messaging.
• Use AI to adjust messages based on behavior, region, lifecycle stage, or campaign goal.
• Ensures that messaging stays on-brand but adaptive across multiple audiences.

Governed. Granular. Secure.

Controlled by Admins

Not everyone should have access to Generative AI—Oracle understands that.

• Admins can assign permissions to control who can access and use the AI features.
• Features can be toggled on/off per user or role, helping meet compliance policies.
• Useful for industries with strict data retention or GDPR compliance policies.
• Ideal for companies in regulated industries like finance, pharma, or legal.

Unified. Modern. Seamless.

Redwood Integration Ready

The Generative AI functionality is built directly into the new Redwood Experience, meaning:

• It looks and feels like a natural part of the Eloqua UI.
• There’s no switching screens or awkward pop-ups—everything flows in the same environment.
• Copy can be generated right where you need it: email headers, footers, shared content, and dynamic content blocks.

Concise. Compliant. Clever.

SMS Content Creation

Generative AI isn’t just for emails—it now extends to SMS copy too, helping marketers tackle one of the hardest forms of messaging: short-form content.

With this feature, you can:

• Instantly generate punchy, on-brand SMS messages with the right tone and urgency.
• Keep messages within character limits for SMS compliance.
• Adjust for regional spelling, CTAs, or slang to better localize outreach.
• Use AI to A/B test different SMS messages based on engagement goals or segments.

Scalable. Repeatable. Strategic.

Use Cases That Win

For Eloqua app developers and systems integrators, 24D introduces improvements to streamline app deployment and debugging:

• A/B testing new subject lines without extra creative meetings.
• Localizing campaigns with region-specific variants in minutes.
• Keeping your tone and CTA consistent across large campaign builds.
• Drafting starter copy for onboarding flows, webinar invites, or product updates.

Add-On. Optional. Powerful.

Licensing & Requirements

This is not part of Eloqua’s base license—it’s a paid Advanced Intelligence Add-On:

With this feature, you can:

• You’ll need to enable the add-on via your Oracle account manager.
• Users must be on the Redwood Experience to take full advantage.
• Currently available in English only, with more languages coming soon.

Assistive. Not Automated./h2>

Final Thoughts: Eloqua' Generative AI for Content Creation

Eloqua’s Generative AI for Content Creation is not here to replace your copywriters—it’s here to speed them up, spark inspiration, and free them from the blank page.

For agencies, it shortens review cycles and enables smarter scaling. For in-house teams, it gives marketers a built-in brainstorming partner—one that’s available 24/7 and trained on best practices.

Used wisly, this tool will help elevate your team’s creativity while ensuring consistency across campaigns.

So if you’ve ever felt like building Eloqua content was taking too long, too repetitive, or just lacked variety… this is your chance to change that.