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Fallback attribution for cleaner data
Missing UTM Parameters Break Attribution
A common issue with Eloqua landing pages is when visitors arrive without UTM parameters in the URL. This can happen due to misconfigured links, untagged campaigns, or clicks from social shares. Without UTM values, your CRM and marketing attribution break down — making it hard to determine which campaigns or sources are performing.
Infer UTM Parameters from the Referrer
We solve this by detecting the document.referrer if UTM parameters are missing. With some smart JavaScript, we can infer the traffic source (like Google or LinkedIn) and automatically populate UTM hidden fields before the form is submitted. This ensures your data pipeline stays clean — even when URLs aren't.
Setup Referrer-Based UTM Tracking
1. Add UTM Hidden Fields to the Form
Insert these hidden inputs into your Eloqua form. Make sure the field names match exactly with your Eloqua field mappings:
2. Insert Referrer-Based Fallback JavaScript
Place the following script at the bottom of your landing page template (just before /body:
No values needed in these fields — the script fills them in dynamically.
Sprint Task: Add a single JavaScript block to every Eloqua page for UTM persistence and field population.
Subtasks:
Estimated Time
| Task | Time Estimate |
|---|---|
| Add hidden UTM fields | 30 mins |
| Insert fallback JS logic | 1 hour |
| QA for 3 major referrers | 30 mins |
| Total Estimated Effort | 2 hours |
Track Everything. Automatically.
When you need your attribution accurate across campaigns — even when things aren’t tagged right — Pl8ypus brings discipline and automation to your marketing ops. We don’t just add scripts. We deliver clean, reusable solutions tested across browsers and embedded into scalable Eloqua landing page templates. No hacks. Just clean, sprint-ready campaign infrastructure.
Faster, smarter, transparent