The Problem
Page Reloads Hurt UX
Out of the box, Eloqua forms submit via a full page reload — redirecting the user or flashing to a blank page. This disrupts the user experience and feels dated.
In modern lead gen flows, marketers want inline thank-you messages, form fades, and snappy, seamless UX.
But… you still want to use Eloqua’s backend, tracking, and integrations — which means posting to the /e/f2
endpoint as usual.